Chinese Tile Cutter Market Competition Analysis

In the highly competitive Chinese tile cutter market, a significant portion of products are now sold online through platforms such as Taobao, Douyin, and WeChat. Customers can place orders immediately after viewing promotional videos and advertisements from sellers. Major manufacturers have devised various strategies to attract attention, using text and visuals to convince customers that their products are branded and of the highest quality.

One manufacturer, Jiangsu RUBI, a 20-year-old subsidiary of the Spanish company RUBI in China, engaged in deceptive promotional practices by using misleading text to create the impression that their products were manufactured by the Spanish parent company. On their online storefronts, product descriptions contained false, ambiguous, and abbreviated claims intended to mislead customers.

In response to such false advertising and unfair competition, a courageous company named Jiaxing Aliplast Tools Co., Ltd. stepped forward to expose and take legal action against these practices. By taking Jiangsu RUBI to court, Jiaxing Aliplast secured a legal victory. As documented in the Jiangsu Suzhou Intermediate People’s Court civil judgment (2023) Su 05 Min Zhong No. 4639, Jiangsu RUBI was found to have engaged in false advertising by using the term “original factory” in product listings and displaying blurred import declaration documents with captions such as “Customs Import Declaration, Imported from Spain, 70 Years of Tile Laying Expertise.” This misled consumers into believing that the tile cutters manufactured in China were imported from Spain and implied that Jiangsu RUBI possessed 70 years of tile-laying experience.

Despite being a well-known subsidiary of Spanish RUBI with the capability to compete on its own merits, Jiangsu RUBI resorted to deceptive advertising, highlighting the intense competition in the Chinese tile cutter market. In contrast, Jiaxing Aliplast Tools Co., Ltd. has adopted a grounded and diligent approach, focusing on research and development, innovation, and strict quality control. By using premium raw materials, reinforcing components for durability, and ensuring reliable after-sales service, Jiaxing Aliplast provides customers with worry-free and satisfactory product experiences. This commitment has allowed the company to earn growing trust from both domestic and international customers, solidifying its reputation in the market.