Imfundiso ye-brand ivamise ukuba yisithombe samagugu ayo ayinhloko nezinkolelo, ezihlanganiswe kahle emgqeni wayo. Enhliziyweni yale mfundo kukhona imibono ye 自由 (inkululeko) kanye ne 设计 (ukwakhiwa), ezakha ndawonye isikhala esisebenzayo lapho i-brand ingaveza khona ubunjalo bayo.