A strategic awarding ceremony was recently held at the headquarters of Guangdong SIMCHENG Plastic Machinery Co., Ltd. in Foshan. Ms. Qin Zhihong, General Manager of SIMCHENG — an executive vice president unit of the Nanhai Machinery Equipment Trade Association (NHMTA) — officially presented the “Global Ambassador for Digital Intelligent Film Packaging Robot” plaque to MR. Rolando Haro Gonzalez, Global Plastics Industry Manager at Siemens. This marks a new phase in the partnership, evolving from technological R&D to global market expansion, and stands as a significant achievement for Nanhai’s machinery equipment industry in deepening international collaboration.

The recognition celebrates the long-standing close cooperation between SIMCHENG and Siemens. The industry’s highly anticipated first-generation film packaging robot is a result of their joint R&D efforts. It combines SIMCHENG’s deep expertise in film packaging with Siemens’ cutting-edge industrial automation and digital technologies. Since its launch, the robot has set a new benchmark in the plastic film sector, offering high precision and stability while addressing traditional challenges such as labor dependency and low efficiency.

Ms. Qin Zhihong, General Manager of SIMCHENG, stated, “Siemens is one of our most important global strategic partners. Our deep mutual trust was built from the joint development of the first milestone digital intelligent film packaging robot. By inviting Mr. Rolando Haro Gonzalez to serve as Global Ambassador, we aim to leverage his outstanding influence and insights in the global industrial sector to bring this excellent product — a perfect combination of ‘Made in China’ intelligence and German technology — to broader international markets and create greater value for customers worldwide.”

MR. Rolando Haro Gonzalez commented, “It is a great honor to take on this important role. SIMCHENG’s innovation and market insight in the film packaging field are truly impressive. The success of the first-generation film packaging robot is a model of collaborative innovation between our teams. I am committed to promoting the global application and recognition of this innovative achievement, enabling more companies across regions to benefit from the efficiency revolution brought by smart manufacturing.”

This deepened collaboration comes at a critical time when global manufacturing is rapidly transforming toward intelligence and digitalization. The alliance between SIMCHENG and Siemens not only strengthens their technological ties but also offers a new “technology + market” dual-drive model for the global branding of high-end equipment manufacturers — including NHMTA members. Moving forward, the Association will continue to play its role as a platform and bridge, supporting more member companies in pursuing high-level international cooperation and promoting “Nanhai Intelligent Manufacturing” on the global stage.

Nanhai Machinery Equipment Trade Association (NHMTA)

Website: www.fsmachassoc.com